Morrisons Products To Go On Sale In Channel Islands

12th February 2018

The Channel Islands’ largest retailer, Sandpiper CI, has reached a new franchise and wholesale supply agreement with the UK supermarket chain, Morrisons.

We are told the new partnership  will create about 100 new jobs, and see most of Sandpiper’s Channel Islands’ mini-supermarkets being rebranded into ‘Morrisons Daily’ stores.

The shops will be supplied with Morrisons own-brand products, as well as other popular branded products.

Morrisons will also supply Sandpiper with its recently-revived Safeway branded products as part of the agreement, as well as further national branded products.

We are told the 12-month store conversion programme will commence in late spring, and once underway, create around 100 new job roles as the business grows.

The company has also said the significant capital investment will benefit local contractors who will carry out the bulk of the conversion work.

Sandpiper’s CEO, Tony O’Neill, says:

‘This is significant step-change for our food retail operation. All our mini-supermarket Food Halls will be converted to the Morrisons Daily fascia which will entail a seven-figure store upgrade investment programme. This new agreement will also be good news for local consumers. The Morrisons scale will help us to save on our operating costs which we can pass on to our customers by lowering food prices as each store is converted.

We’re also looking forward to introducing the ‘Morrisons Makes It’ products. Morrisons is unique in making more than half its own fresh food products, including: fish, meat, bakery, fruit and veg. They’re also British farming’s biggest supermarket customer allowing our customers access to Morrisons-branded fresh meat which is 100% British.’

Morrisons Wholesale Director, James Badger, says:

‘We are pleased to be announcing a partnership with such a strong franchise partner. Sandpiper opens the opportunity to bring Morrisons’ quality and value to customers in the Channel Islands.’

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