On Air Now Luke Webb 2:00pm - 6:00pm
Now Playing Cornershop Brimful Of Asha

Firm left with 18,000 England 'World Cup winners' T-shirts after gamble backfires

A businessman has been left with 18,000 useless T-shirts which wrongly herald England as World Cup champions.

Football fan Karl Baxter was so convinced the Three Lions were going to return home from Qatar as winners that he had the tops printed ahead of the quarter-finals.

Sprawled across the back of the shirts are the slogans 'England, Cup Winners 2022, It's Finally Home' and 'The Day It Came Home'.

But the gamble didn't pay off, with Gareth Southgate's side losing 2-1 to France in their quarter-final match on Saturday after Harry Kane missed the chance to score an equalising penalty.

"We had a load of blank football shirts that we bought a couple of years ago, which we had not done a great deal with, so I decided to take a gamble on the crest of the wave England were riding and get some shirts printed in anticipation of success," Mr Baxter, 46, told Sky News.

"Well over and above the shirts we have, as an England fan I am absolutely gutted we went out in the way we did," the managing director of Poole-based Wholesale Clearance UK said.

'Wear it with pride... or clean your windows'

In a message to customers on the website, Mr Baxter wrote: "We have reduced the price of these unique items as we certainly won't be getting any more.

"So wear it with pride, add it to your collection, use it to clean the windows...we don't know."

The father-of-three added that while the cost of making the shirts wasn't too expensive, and he has already sold a few, there are still "some more to get rid of".

Read more:
Should Southgate quit England?
England footballers return – with a new mascot
Kane's heartbreak after missing penalty

"As they are England cup winners' shirts, we can always try to sell them not only as the cup that never was…but as celebrating the only actual English winners of a cup in 2022, our fantastic England ladies team," he said.

Asked if he had a message for England fans, Mr Baxter simply replied: "There's always the Euros."

The shirts were due to retail for £29.99, but are now being sold for £9.99.

Sky News

(c) Sky News 2023: Firm left with 18,000 England 'World Cup winners' T-shirts after gamble backfires

More from And finally...

Island FM VIP

Get more with the Island FM VIP!

Download Our App

Never miss a moment from Island FM

  • Available on the App Store
  • Available on Google Play
  • Just ask Amazon Alexa