Looking to advertise on Island FM?

Island FM is the best-loved radio station in the bailiwick of Guernsey, reaching more people than any other.

In fact, we have the second-highest percentage reach of any radio station in the British Isles with 50% of adults in Guernsey, Herm, Sark and Alderney tuning in each week.

That's more than 26,000 weekly listeners, with islanders tuning in for an average of 8.2 hours a week, giving Island FM a 26.5% market share - one of the highest of any radio stations in the British Isles.

Across a four-week period our audience rises to a huge 70% of adults in the bailiwick - 36,000 listeners!

Source: RAJAR / Ipsos MORI / RSMB 12 Months Q1 2024

We have a range of products, from traditional radio advertising and sponsorships through to exciting on-air promotions, digital solutions and street marketing campaigns – the possibilities are (almost!) endless.

In short, we will work with you to develop a message and select the medium that will supercharge your message and get you the return on the investment you deserve.

Don't just take our word for it - hear from some of our current advertisers

Filling out the form at the bottom of this page will put you in touch with a commercial specialist at our new studios in St Peter Port. We'll be in touch and give you a free, impartial quote based on your business needs and objectives.

You can give us on call on 01481 66 1047 and press option 2.

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  Number One For Guernsey

  Island FM plays great songs from the past 40 years right through to current day. This is combined with engaging talk, essential news, travel, weather and entertainment. Island FM is a valued part of bailiwick life, involved in Guernsey’s key events. We broadcast on 104.7FM to Guernsey, Herm and Sark and on 93.7FM in Alderney.

  Programming Format: Adult contemporary with a wide mix ranging from the 80s to today.

  Target Audience: 25-54

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  Listener Demographics

  The number and proportion of Island FM listeners that are:

  

  Gender

  Male	Female
  47% 14,500	53% 16,100

  

  Social Grade

  ABC1	C2DE
  66% 20,100	34% 10,600

  

  Household's main shoppers

  Main shopper	(with children)
  75% 23,100	36% 11,100

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  What do listeners do after hearing about a brand?

  Island FM listeners are more likely than average to engage with a brand that's been promoted on the radio.

  

  Went on to purchase

  Island FM	Other Commercial Radio
  42%	30%

  

  Visited in-store

  Island FM	Other Commercial Radio
  52%	29%

  

  Searched online

  Island FM	Other Commercial Radio
  60%	46%

  Source: RAJAR / Ipsos MORI / RSMB 12 Months Q2 2018

Interested? Get in touch.

If you're a Guernsey business looking to reach a wider audience and want to find out how radio could work for you, fill out the form below and we'll give you a call.

For national advertisers and agencies, Island FM is represented by Bauer Media.