Advertising

Looking to advertise on Island FM?

We’re the best-loved radio station in the bailiwick reaching more people than any other.

In fact, we have the highest percentage reach of any radio station in the British Isles with 55% of Guernsey, Herm, Sark and Alderney tuning in each week.

More than 30,000 people tune in each week, with islanders tuning in for an average of 11.9 hoursweek, giving Island FM a 40.3% market share - that's also the highest share of any radio station in the British Isles! 

Source: RAJAR / Ipsos MORI / RSMB 12 Months Q2 2019


We have a range of products, from traditional radio advertising and sponsorships through to exciting on-air promotions, digital solutions and street marketing campaigns – the possibilities are (almost!) endless.

In short, we will work with you to develop a message and select the medium that will supercharge your message and get you the return on your investment you deserve.

 

Filling out the form at the bottom of this page will put you in touch with an expert at our St Sampson Broadcast Centre. One of our Account Managers will get in touch and give you a free, impartial quote based on your business needs and objectives.

Meet the Sales Team!

You can give us on call on 01481 242000.


  • Number One For Guernsey

    Island FM plays great songs from the past 40 years right through to current day. This is combined with engaging talk, essential news, travel, weather and entertainment. Island FM is a valued part of bailiwick life, involved in Guernsey’s key events. We broadcast on 104.7FM to Guernsey, Herm and Sark and on 93.7FM in Alderney.

    Programming Format: Adult contemporary with a wide mix ranging from the 80s to today.

    Target Audience: 25-54


  • Listener Demographics

    The number and proportion of Island FM listeners that are:

    Gender
    Male Female

    47%

    14,500

    53%

    16,100

    Social Grade
    ABC1 C2DE

    66%

    20,100

    34%

    10,600

    Household's main shoppers
    Main shopper (with children)

    75%

    23,100

    36%

    11,100


  • What do listeners do after hearing about a brand?

    Island FM listeners are more likely than average to engage with a brand that's been promoted on the radio.

    Went on to purchase
    Island FM Other Commercial Radio
    42% 30%

    Visited in-store
    Island FM Other Commercial Radio
    52% 29%

    Searched online
    Island FM Other Commercial Radio
    60% 46%

    Source: RAJAR / Ipsos MORI / RSMB 12 Months Q2 2018

Interested? Get in touch.

If you'd like to have a chat with us then just fill out the form below and we'll give you a call.

Let us know a bit about what you'd like to get from radio advertising and we can help advise you.