Ban on happy hours and 2-4-1 drinks lifted in Jersey

Thursday, 29 May 2025 16:41

The nearly 40-year-long restriction on drinks promotions in Jersey venues has been lifted.

The Licensing Assembly has removed the restrictions on drinks promotions in Jersey, beginning at midnight tonight (29 May).

The Jersey Hospitality Association campaigned for the change, arguing that restrictions had caused a growing gap between on and off-trade prices, leading to unintended consequences such as increased at-home drinking, pre-loading and binge drinking.

Marcus Calvani, Co-CEO of the Jersey Hospitality Association, says the rules have been around since 1987: “When the guidance was put in place there were concerns about excessive alcohol consumption in premises where prices had been significantly reduced.

"That was nearly 40 years ago.

"Rises in costs have meant pubs, bars and restaurants were being significantly undercut by off-licence traders, leading people to buy cheap alcohol in shops and drink significantly more than if they were out meeting friends.

“The Health Minister, Deputy Tom Binet, the Minister for Sustainable Economic Development, Deputy Kirsten Morel and the Police Chief, Robin Smith have all worked with us to agree solutions, remove barriers, and help grow the visitor economy.

“We would urge our members to use this responsibly to benefit their businesses.

“Guidance of this type can easily be brought back if the rules are abused."