Jersey's town centre has bloomed again in the Battle of Flowers build-up!
20 island businesses are showcasing some creative and imaginative nature-inspired displays, based on this year's BOF entries.
It builds on the launch of the 'Town Takeover' last year.
Residents and visitors have until 13 September to vote for their favourite shopfront display.
Some displays also feature from their partnered float following the August parades, helping to extend the festival atmosphere beyond Battle weekend.
The businesses taking part this year are:
- Beresford House, Beresford Street
- Jade Garden, Market Street
- Blakes Bistro, King Street
- Jersey Skin, The Parade
- Beresford Street Kitchen, Beresford Street
- La Lilou Boutique, Bath Street
- Broadlands, Library Place
- Pebble, Charing Cross
- Cucina, Charing Cross
- Rainbow Hair Salon, Bath Street
- De Gruchy, King Street
- Rivoli Jewellers, King Street
- Flour, Colomberie
- Romerils, Dumaresq Street
- Goldsmiths, Queen Street
- Santander Work Café, Charing Cross
- Harriet & Rose, King Street
- The Jersey Gaming Hub, Halkett Place
- Ink Habit, Beresford Street
- Willow, Beresford Street
Constable of St Helier, Inna Gardiner, said:
"The Town Takeover has become a fantastic way of bringing colour, creativity and community spirit into our town centre.
"I hope it will encourage people to spend more time in St Helier, and it will again strengthen the connection between our high street and the Battle of Flowers."
Assistant Minister for Sustainable Economic Development, Senator Serena Kersten, said:
"This scheme is a great example of how culture, tourism and local businesses can work together for the benefit of Jersey’s economy.
"The Takeover helps boost vibrancy and footfall in St Helier, while highlighting an important part of our Island’s heritage. I encourage everyone to discover the floral displays throughout the summer season and vote for their favourite."
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