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Health Boss Defends Cervical Screening Ad

The Director of Public Health has defended a current cervical cancer screening advert amidst an online backlash.

A campaign message aimed at transgender men and people who identify as non-binary has drawn criticism for not including women.

Health officials say the idea behind the campaign is to encourage everyone with a cervix to get tested, regardless of identity and gender, as the test saves lives.

The American Journal of Preventive Medicine found that transmen are less likely to attend pap smears than women.

Professor Peter Bradley, Director of Public Health says the test is potentially life-saving and the purpose of the adverts is to be 'as inclusive as we could'.

"We know that there are barriers for some groups, so the transgender community would be one example of that, so it is quite important for us to get the message out that those people are welcome, along with the women who are eligible."

The tweet has reached nearly four million people and drawn over 5,000 comments, with many people expressing they are unhappy with the message.

On the contrary, a lot of people have shown their support for the campaign.

Two of the other #DontPutItOff campaign tweets show three women, one asks female islanders specifically, as well as people with cervixes, to get checked for cervical cancer.

Both tweets have just over 100,000 views combined with around 210 comments.


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