The island's ferry firm says it has introduced a 15% discount on return travel from Jersey.
The 'Islander's Rate' will give residents lower fares for return travel with DFDS for the rest of the year, from March to December 2026.
It comes as the firm enters its second year of operation in Jersey later this month.
In February, DFDS announced there had been a strong start to the year for bookings for ferry travel to and from Jersey.
READ: 'Positive signs' for 2026 passenger numbers
At the time, 80,000 were already booked onto its services in 2026.
Route director Chris Parker says the discount applies to new bookings on standard return fares for foot passengers and vehicles.
"Islanders told us clearly that affordable, consistent savings on travel matter more than complex perks.
“The Islanders’ Rate delivers a clear and fair 15% saving on core transport fares, ensuring Jersey residents benefit directly from our services."
We're told work on a company-wide loyalty scheme is ongoing.
Haut du Mont trial: Island Energy 'placed health and safety at risk'
Deportation recommended after sex-demanding attacker jailed
Teenage boy arrested on suspicion of sexual touching at Millbrook Park
Eyes up! It's Air Display day...
Haut Du Mont Trial: 'It could explode', jury hears 999 calls
Haut Du Mont Trial: Worker checking gas valves spent almost 'entire' time on his phone
Red Arrows still expected for Jersey Air Show
Haut Du Mont Trial: Gas works were 'sloppy, unsafe, and cut corners', allege prosecutors
