Visit Jersey has launched a new marketing campaign to promote the island as a 'year-round destination' through its unique local food.
The island's tourism body has decided to launch longer campaigns aims to show what the island can offer across all months of the year.
'Serving up island life' aims to promote Jersey's world-famous fresh food and the people behind the menus.
The first phase of the campaign is underway, with ads appearing across the national press, online and on social networks until the 30th of June.
Visit Jersey CEO, Keith Beecham, explains what the campaign sets out to do:
"This is about displaying why Jersey is such a great place for visitors all year round. Not only in summer - but in spring, autumn - other times of the year. We're running a campaign and it's telling our visitors about the 'field to fork' stories - about the world-famous produce we've got and in a sense inviting people to come and discover all the great things we have."
Speaking to Channel 103, he says an increasing number of visitors come to the island all year around:
"We're seeing a gradual increase - both in the total number of visitors coming to Jersey, and the percentage coming outside the summer.
"Jersey is fantastic in the summer, we know that and we'll continue to promote all the great reasons to come. Also using this idea of 'serving up the island' to our visitors through food and drink, we're now going to help visitors see Jersey as a destination throughout the year."